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Overview of the Wholesale Access Inaugural Home Equity Lending Benchmark Study

  • The study will examine both closed end (HEL) and open end (HELOC) loans.
  • Focus on larger multi-channel home equity originators.
  • Compile key metrics for direct (branch retail and consumer direct) and indirect (broker and correspondent) production channels.
  • Emphasis on sales, marketing, distribution, product strategies and best practices in originating second mortgages.
  • Study the various ways in which home loans are originated - i.e. standalone, in conjunction with a first mortgage as a piggyback, as a cross-sell as to an existing customer, and so forth.
  • Measure the impact of various mixes of products, markets, distribution methods, staffing approaches, and automation on revenues and expenses.
  • Wholesale Access has spent years developing its methodology in our other benchmarking programs for prime lenders and homebuilder-owned mortgage companies. We create useable data allowing effective peer comparisons across groups of leading industry players.

Current and Past Participants in our Mortgage and Home Equity Group and Benchmark Studies:
Bank of America • BB&T • Chase Home Finance • Chevy Chase Bank • CitiMortgage • Fifth Third • Flagstar • GreenPoint • HomeComings • HSBC Mortgage • Irwin Mortgage • KeyBank • M&I Bank • National City Mortgage • Ohio Savings Bank • SunTrust Mortgage • US Bank • Washington Mutual • Wells Fargo Home Loans

What people are saying about our Home Equity Study:



About the Lead Researcher

For more information contact:
Tom LaMalfa: (216) 752-6610 •
Dan Balkin: (410) 772-1161•

Relevant Press Releases

Wholesale Access Completes Cross-Selling Study
Research About Mortgage Brokers Published
Broker Research Announced
Previous Broker Research Announced

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